The Leasing Loop
How to share
holiday cheer
The holiday season is the perfect time to strengthen resident relationships and build a sense of community. A little appreciation goes a long way — and creating memorable moments can help ensure your residents feel valued long after the decorations come down.
Start with simple, personal touches. Handwritten holiday cards or thank-you notes from your leasing team show residents that you care. If time is limited, consider personalized emails that reference specific interactions or milestones — such as a resident’s anniversary at the property. These small gestures make a big impact in making people feel seen.
Hosting a holiday event is another great way to bring residents together. A hot cocoa bar, cookie-decorating night, or “ugly sweater” contest can create joy and connection while giving your team the opportunity to engage in a relaxed, festive atmosphere. If an in-person event isn’t feasible, a virtual raffle or social media giveaway can still spread cheer and encourage community participation.
Even a simple station in the clubhouse with free wrapping paper or hot cider can make residents’ lives a little easier during the busy season.
Finally, remember that genuine gratitude is key. Take a few moments to thank residents for choosing your community, trusting your team, and contributing to the atmosphere that makes your property special.
Nov. 15, 2025 Issue 11
Roving leasing agent navigates toward success
This October, we’re proud to recognize Lenee Mayberry as our Leasing Agent of the Month, after an outstanding performance in the past 30 days. Her success stems from a combination of consistency, communication, and genuine connection with every prospect she meets.
“Consistency and communication made all the difference this month,” Lenee said. “Staying proactive with follow-ups, personalizing each interaction, and really taking time to understand what each prospect was looking for helped me connect people with the right home.”
Her organized approach and responsiveness also set her apart.
“Making sure every inquiry received prompt attention kept the momentum going,” Lenee said.
When it comes to her technique, Lenee focuses on authenticity and engagement.
“I focus on building genuine connections during tours and conversations,” she explained. “By asking the right questions, I can highlight the features that matter most to each prospect. I also like to create a sense of urgency by keeping prospects informed about current specials, pricing, and availability—always in a helpful, transparent way.”
For Lenee, leasing is more than just numbers—it’s about making a difference.
“Leasing gives me the opportunity to make a real impact in people’s lives. It’s incredibly rewarding to help someone find a home they love and to see their excitement on move-in day,” Lenee said.
Her manager, Michele Rollo-Burns, says that Lenee’s initiative and drive make her truly stand out.
“Lenee is a self-starter that can be put on a property without prior knowledge and just hop right in,” Michele shared. “She’s a follow-up guru. She reaches out daily and pushes to get leases. She’s also very warm and welcoming in her responses to prospects and applicants.”
When asked what advice she’d offer to other leasing professionals, Lenee emphasizes fundamentals with heart: “Always follow up. Be authentic. Know your community inside and out. Stay organized. And above all, keep a positive attitude—your energy sets the tone for every interaction.”
Congratulations, Lenee, on your well-deserved recognition and for setting such a high standard of excellence for the team!
Lenee Mayberry, one of our Roving Leasing Agents, is this month's Leasing Agent of the Month.
Prospect-to-tour ratio
Here are six smart, conversation-driven questions leasing agents can ask prospects to help guide them toward signing a lease:
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“What’s most important to you in your next home?” This helps identify priorities—like price, space, location, or amenities—so you can tailor your tour and highlight what matters most.
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“When are you hoping to move in?” This reveals urgency and timing, allowing you to match availability and create a sense of momentum if they’re ready soon.
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“Have you seen any other apartments that stood out to you?” This gives insight into what they’ve liked elsewhere and what objections you may need to overcome.
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“How does this apartment compare to what you’ve seen so far?” Encourages the prospect to verbalize positives and solidify emotional attachment while you listen for concerns.
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“If we could make this home fit within your budget and timing, would you feel ready to move forward today?” A soft close that checks their readiness while leaving room for negotiation.
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“Would you like me to walk you through the application process?” Transitions naturally into closing by making the next step feel easy and supported.
2025 4th Quarter KPIs (Oct. 1-31)
Guest Card Completion Ratio >90%
No one reached this KPI
Occupancy at or above 93.5%
1. Elmhurst Terrace, 94%
2. Brighton Creek, 94%
3. The Maxwell, 95%
Prospect Response Time
within 2 hours >80% of the time
1. Lindsay Norman, 100%
2. Lenee Mayberry, 100%
3. KieErra Barfield, 100%
4. Emilia Martinez, 94.74%
5. Robert Thomas, 86.96%
Role Play Each Week
for 80% of the time
1. Jackie Espinoza, 100%
2. Emilia Martinez, 100%
3. Kimberly Espinoza, 100%
4. Guadalupe
Camacho-Santiago, 100%
5. Lindsay Norman, 100%
6. Barbee King, 100%
Prospect-to-Tour Ratio >=25%
1. Rick Sams, 75%
2. Barbee King, 70%
3. KieErra Barfield, 65%
4. Kimberly Espinoza, 57%
5. Robert Thomas, 56%
Tour-to-Lease Ratio >=30%
No one reached this KPI
Lease Count
1. Akia Gates, 8
2. Robin Scaro, 3
3. Emilia Martinez, 3
4. Araceli Lopez, 3