Jefferson on the Lake leasing agent Yanet Carrillo had an outstanding 20 leases in September, making her this month’s Leasing Agent of the Month.

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“I just have a way of talking to people,” Yanet said. “I’m very social. I’m very outgoing.”

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Yanet’s social skills worked magic in September. She had a 93% prospect-to-tour ratio. Nearly every person that Yanet talked to decided to tour.

 

“It’s about the conversation you have with them,” Yanet said.

 

Yanet came to Jefferson on the Lake with no leasing experience but she did have 15 plus years of customer service, which has served her well in this role. Nearly every prospect she spoke to decided to tour. And of those who toured 53% decided to lease.

 

The industry standard for prospect-to-lease ratio is 12%. In September, Yanet’s prospect-to-lease ratio was 49%.

 

“Yanet is very personable, and she is bilingual,” Jefferson on the Lake Property Manager Chanda Lutz said. “This is very helpful at our community with our clientele.”

 

Yanet agreed that speaking Spanish has helped her reach out to the community’s Hispanic population.

 

“It has to do with the customer service that you give them,” she said. “Are you going to talk to them as a number or are you going to talk to them as a person.”

 

Yanet said one thing she does on every tour is give the prospect as much time as they need and plenty of space as they look around the apartment.

 

“I never want to feel like they are being rushed,” she said.

 

Yanet said she also talks up the property’s amenities and all the restaurants and attractions in the community. At Jefferson on the lake there are a multitude of restaurants in the surrounding area and easy access to the highway. The community also has a fishing pond for residents to use.

 

“The lake, that’s a big one,” Yanet said. “They don’t need a license for it.”

 

Yanet’s advice to other leasing agents is simple.

 

“Give prospects as much information as you can,” she said. “Always smile and welcome people.”